Rocco's of Roc Beach Privacy Policy
Effective Date: July 21, 2025
1. Introduction
Welcome to Rocco's of Roc Beach, operated by Roc Beach LLC ("we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website [Insert Website Address] (the "Site"), use our mobile applications on the Apple App Store or Google Play Store ("Apps"), or use our other services, including our SMS text messaging program.
By using our Site and Services, you consent to the practices described in this policy. This policy is a legally binding agreement.
2. Information We Collect
We collect information to provide and improve our services. The types of data we collect include:
Personal Information:
Contact Information: Name, email address, phone number, and postal address.
Account Information: Usernames, passwords, and other credentials used to access our services.
Order Information: Details of your orders, items purchased, and transaction history.
Payment Information: Payment card details and billing addresses. This information is provided directly to our third-party payment processors and is not stored on our servers.
Communication Information: The content of your inquiries, feedback, and any SMS/text messages exchanged with us.
Device and Usage Information:
Usage Data: Information about how you interact with our Site and Apps, such as your IP address, browser type, operating system, pages visited, features used, and time spent on the services.
Device Information: Information about the device you use to access our Apps, including device ID, hardware model, operating system version, and mobile network information.
Location Data: We may collect your precise or approximate location if you grant us permission through your mobile device's settings, which is used for delivery services and location-specific offers.
Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to collect information about your Browse and app usage activities.
3. How We Use Your Information
Your information is used for the following purposes:
To create and manage your account.
To process and fulfill your orders and deliveries.
To communicate with you, including sending order confirmations, receipts, and responding to your inquiries.
To send you promotional communications, such as emails and SMS messages, with your explicit consent.
To analyze and improve our Site, Apps, and services, including enhancing user experience and identifying technical issues.
For advertising and marketing purposes, including personalized advertising (see Section 6 for details).
To maintain the security and integrity of our services.
To comply with legal and regulatory obligations.
4. Sharing and Disclosure of Your Information
We do not sell or rent your personal information to third parties. We only share your information with the following parties for the purposes described in this policy:
Service Providers: Third-party vendors who assist with payment processing, delivery, website hosting, data analysis, IT services, email delivery, and SMS messaging. These vendors are contractually obligated to protect your data.
Analytics and Advertising Partners: We share usage and device data with partners who help us analyze our service performance and deliver personalized advertising. This is detailed in Section 6.
Legal Compliance and Protection: We may disclose information if required by law, such as in response to a subpoena or court order, or to protect the rights, property, and safety of our company, our customers, or the public.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
5. Your Privacy Rights and Choices
You have control over your personal information. Your rights include:
Access, Update, or Delete Your Data: You may review, update, or request deletion of your personal information by contacting us directly. We will process your request in accordance with applicable law. Making a deletion request will remove your data from our systems, subject to any legal or operational retention requirements.
Email Communications: You can opt out of promotional emails at any time by clicking the "unsubscribe" link at the bottom of the email.
SMS Communications: You can opt out of our text messaging program by replying STOP to any message. For help, reply HELP.
Mobile Application Permissions: You can control the App's access to your device's information (e.g., location, notifications) through the settings on your mobile device.
Cookies and Personalized Advertising: You can opt out of targeted advertising as described in the section below.
6. Cookies, Analytics, and Advertising (Google Ads & Microsoft Clarity)
We use third-party services to analyze how users interact with our Site and Apps and to serve advertisements.
Cookies: You can control cookies through your browser settings. Disabling cookies may affect your experience.
Google Ads: We use Google Ads to deliver advertisements and for remarketing purposes. This means we may show you ads on other websites after you have visited our Site. Google uses cookies to serve ads based on your past visits. You can opt out of Google's use of cookies for personalized advertising by visiting Google's Ad Settings. You can also opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.
Microsoft Clarity: We use Microsoft Clarity to improve our user experience. Microsoft Clarity captures user interactions on our Site, such as how you scroll, click, and move your mouse, creating heatmaps and session replays. This helps us understand what is and isn’t working on our Site. This data is collected to improve our products and for analysis; it is not used for advertising. Sensitive information such as passwords and payment details is not collected. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
7. Data Security and Retention
We implement reasonable technical and administrative security measures to protect your personal information from unauthorized access, use, or disclosure. We retain your data only for as long as necessary to fulfill the purposes for which it was collected, provide our services, resolve disputes, and comply with legal obligations.
8. Children's Privacy
Our Site and Apps are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.
9. SMS/Text Messaging Terms and Conditions
By providing your phone number and opting into our text messaging program, you expressly consent to receive both transactional and promotional text messages from Rocco's of Roc Beach.
Use Case: We will send you SMS messages for order confirmations, delivery updates, customer service, special promotions, and marketing offers.
Opt-Out: You can opt out of receiving text messages at any time by replying STOP to any message you receive from us. You will receive one final confirmation message.
Help: For help or more information, reply HELP to any message you receive from us.
Frequency: Message frequency will vary depending on your activity and our promotions.
Rates: Message and data rates may apply. Check with your mobile carrier for details.
Data Privacy: Your mobile number and personal information will not be shared with or sold to third parties for their marketing purposes.
10. SMS Consent and Opt-In Policy (10DLC Compliance)
To comply with carrier requirements effective November 6, 2024, this section details how we collect explicit consent before sending SMS messages.
How We Collect Consent: We collect customer phone numbers and consent for SMS messaging through one or more of the following methods:
IVR (Interactive Voice Response): When customers call our business and request a link for online ordering or booking via our automated phone system, they are giving consent to receive a one-time transactional text message containing that specific link. This action does not constitute consent for recurring promotional or marketing messages.
Web Forms/Online Ordering: Customers provide their phone number and must check a box to affirmatively consent to receive SMS messages. The checkbox is not pre-selected.
In-Store or Point-of-Sale: Customers may provide their phone number to a staff member and give verbal consent, or sign up via a digital tablet that includes the required SMS disclosure.
Keyword Opt-in: Customers may text a specific keyword (e.g., "ROCCOS") to our designated phone number to join our messaging list.
Mandatory SMS Disclosure Statement: At every point of collection, we provide a clear and conspicuous disclosure that informs the user they are agreeing to receive text messages. The disclosure is provided visually on web forms, audibly during IVR interactions, and is displayed clearly at any point of sale or keyword sign-up. The language used is substantially similar to the following for marketing and promotional opt-ins:
"By providing your phone number and checking this box, you agree to receive transactional and marketing text messages from Rocco's of Roc Beach at the number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. You can unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). View our Privacy Policy and Terms of Service."
Proof of Consent: We maintain records of each customer's consent, including the timestamp, method of opt-in (e.g., IVR request, web form submission), and the specific disclosure statement they agreed to. This information is used to ensure compliance and is provided to carriers upon request. Your agreement to these terms serves as your agreement to our Mobile Data Privacy Policy as outlined in this document.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on our Site and updating the "Effective Date." Your continued use of our services after any changes indicates your acceptance of the new policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at:
Email: privacy@roccoscoalovenpizza.com
Address: 115-10 Rockaway Beach BLVD, Rockaway Park, NY 11694
